SEC-01
Residential HVAC
- Tune-ups and installs pushed in shoulder season
- Replacement campaigns aimed at aging systems
- Emergency heat and AC calls separated from planned work
Paid ads for HVAC / Plumbing
We don’t sell clicks.We book service calls.
PilotLight builds and runs Meta and Google campaigns for heating, cooling and plumbing contractors — engineered so the phone rings with jobs you actually want.
Book a Strategy Call20 minutes · no pitch deck · no contract
02 — Process
Three steps to unstoppable growth
Audit
We find the leak before we touch anything.
- Review any existing campaigns line by line
- Map your service area and highest-margin jobs
- Benchmark cost per booked call in your market
- Agree on the one number we optimize for
Launch
Tight targeting, built for booked calls.
- Campaigns built around emergency and planned work
- Call tracking wired to your office line
- Landing pages that ask for the call, not the browse
- Tracking installed and verified before spend
Scale
More calls without wrecking your margins.
- Weekly review of spend against booked calls
- Budget shifted to the zones that convert
- Underperforming keywords cut, not defended
- Seasonal plans for heat and cooling spikes
03 — Sectors
Industries We Serve
Three trades, one playbook. We stay narrow on purpose — the same ads that land a furnace replacement will not land a drain clearing.
SEC-02
Plumbing & Drain
- Burst-pipe and clog searches bid on by urgency
- Water heater replacement offers with clear pricing
- Service-area targeting so you never buy the whole metro
SEC-03
Commercial Mechanical
- Maintenance contracts advertised to property managers
- Longer-cycle follow-up built into the campaign
- Job-value qualification before a lead reaches your desk
04 — Questions
Before you book
The honest answers, including the ones that may talk you out of hiring us.
05 — Intake
Ready to grow?
Tell us where you are today. We’ll review your market before the call, then walk you through what we would do first — whether or not you hire us.
- 20-minute call, no slideshow
- A straight read on your current spend
- You keep your ad accounts either way